The GobaGG - Bicycle Frame Bag

May 19, 2021


If you’re anything like me, you probably struggle to find a good way to carry your essentials when cycling. Often, you just need to bring a couple of items and you don't want to carry a backpack, just because you need to bring a battery charger. The other half of the problem is how do you take those essentials with you once you reach your destination. Maybe you want to take the lights off your bike too. Where do you put those? In your pocket?

Let's leave the backpack at home and find a better solution.


GobaGG bike purse frame cycling biking oopsmark crossbody satchel

That’s why the GobaGG was born.

This bike frame bag, or bike purse if you will, converts into a shoulder bag so you can keep your things with you. The idea is to keep everything in the same bag when you’re riding and when you’re walking around.

Make your bike hold the bag for you while you’re riding and avoid having your bag choke you-out or slap your knees when you’re busy dealing with bad drivers. Plus, all your items are easily accessed right in front of you if ever you need them. Then, when you get off your bike, you strap it on and you’ve got yourself a stylish bag with everything you need.


Oopsmark bike purse gobagg frame bag biking bicycle cycling crossbody satchel
My GobaGG gear essentials
usually consists of the following:
  • Phone
  • Mask
  • Wallet
  • Battery pack
  • Arm sleeves
  • Light jacket
  • AirPods
  • Sunglasses
  • Nuts
  • Corkscrew
  • Collapsible 10L backpack (coming soon)


A few things that might help you understand how we approached the design:

  • The GobaGG's multi-functionality guided many of the design decisions. Each element works together to make it pleasant to use in both on your bike and on your body. The zippers, for instance, are double-sided and reversed, so the bag can be opened from either end, depending on how you're wearing it. The hidden shoulder strap inside a small pocket is just the beginning, there's so much more thought that went into the conception of this bag.

  • We wanted something big enough to carry a kindle and to be useful but small enough that it doesn't get in the way. The final design has 3 litres of storage. 

  • The leather that connects the two pouches has two finger holes that are useful for quick handheld carrying. This reductive approach to design, make the product more minimal and lighter. 

  • We wanted to make the bag hold-up to our Canadian climate, so we made it completely splash proof and threw in some waterproof zippers for good measure.

  • We also added longer grab-tabs on the zippers so that you don’t fumble around too much while you’re riding.

  • We needed to make sure the bag would fit different frames, so there are three adjustment points to help it fit your your bike just right.


The term “go-bag” is used by secret agents to hold all their essentials when they need to go out on a mission in a moment’s notice. It's also known as a “buggout bag.” So, now you have your own go-bag for all of your bicycle missions ... whatever they may be.

Just one more step toward our mission of making cycling as convenient as possible. Safe ride.


Also in Oopsmark

Backyard Hot Yoga and HUUM Sauna
Backyard Hot Yoga and HUUM Sauna

December 23, 2020

The design behind a personal hot yoga studio and HUUM sauna. Featuring a unique removable bench system.

View full article →

Germany by Bike
Germany by Bike

April 20, 2020

Cycling in Germany was a dream come true. I've always had a crush on the germans for their engineering and design sensibilities, but after seeing their cycling  culture and infrastructure it was like falling in love all over again.

View full article →

Around the world by bike in 12 minutes
Around the world by bike in 12 minutes

May 31, 2019

This video captures just a sliver of the 13 countries i've traveled by bike in the last 3 years. 

View full article →