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Elegant Farming for the Urbanist

The Elegant Farm grows in your home. It's easy to operate, takes up less than 1 square foot of space, costs 3¢ a week in electricity and grows greens, herbs and vegetables indoors year-round.  Furthermore it's handmade in North America almost entirely out of natural, biodegradable and recycled materials - 93% biodegradable or recycled materials to be exact! 

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Why crowd fund this project anyways?

The pièce de resistance of the Elegant Farm design is this white oak whiskey barrel. It's timeless, beautiful, and as an added bonus, they provide a reservoir that's not made of plastic and won't leak water onto your hard wood floor. Purchasing a barrel yourself and having shipped to your door would cost you roughly 100$. Through the power of crowd funding, however, we can make these beauties more affordable by meeting the minimum quantity required for a volume order direct from the manufacturer. Crowd funding support will also allow us to make custom machinery for cutting and polishing the recycled brown glass beer bottles used in the design.

How does it work?

Elegant Farm users plant seeds into small pieces of rockwool, leaving them to sprout. After a week or so, the seeds can be transplanted into one of the Elegant Farm planters to grow. The Elegant Farm is extremely energy efficient. A small air pump uses bubbles of air to lift sections of water up from the reservoir to the top of the Elegant Farm. Water drips down through each planter, back to the reservoir where it is recirculated. In addition to this, the Elegant Farm produces delicious and abundant harvests using only natural light. However, users can upgrade the system with a timer as well as grow lights to improve yields. The liquid nutrients are easily prepared, combining a two part solution. New Elegant Farm users will be provided with an instructional video to inspire them on the variety of ways to display their Elegant Farms. Backers who purchase Elegant Farms will receive everything they need to start growing their own food, including; seeds, liquid nutrients, rockwool, pump, tubing, PH tester and Elegant Farms!

Maintaining the Elegant Farm is easy and rewarding. We've made it idiot proof so that even the most brown thumbed of gardeners can enjoy the benefits of growing their own food at home. It's extremely easy to use: All you have to do is fill it up once a week. In addition to this, mixing the nutrients is very straight forward, and sprouting your own seeds is easy and virtually free!


  • 93% biodegradable and recycled materials
  • Costs 3 cents a week to run
  • Oak barrel reservoir ensures the plants are free of toxins like those leeched by plastic containers
  • Dark tubes prevent algae growth
  • Only requires water every week or two.
  • Easy to hang in many different ways 
  • Easy to setup and start growing
  • Sprouting your own seeds is virtually free 



    Elegant Farm Dropbox (hi/low-res)

    ElegantFarm Logo

    Oopsmark Logo



     *** Photo credits

    Oopsmark Profile

    Oopsmark is a Montreal based company that designs and makes stylish tools for urban living.  Best known for its viral Bicycle Wine Rack, it offers handmade body wear, bicycle gear and home accessories that have struck a chord with sustainable urban design enthusiasts all over the world. You'll find Oopsmark featured in publications and blogs including, Buzzfeed, The New York Times, Wired, DesignSpounge, Playboy and Gizmodo,


    Founder Profile: Jesse 

    Jesse Herbert is an Entrepreneur, Designer and Engineer based in Montreal, Canada.  After working as an Engineer at companies such as Bauer Hockey Sticks, Bombardier, Environment Canada, and Cirque de Soleil, he left the corporate world to design the things he wanted to see in the world.  Not only does Jesse enjoy designing products for the urban lifestyle, he also enjoys all the aspect of the creative entrepreneur’s life, from recording original music to shooting and editing videos to help communicate the inspiration behind his designs.

    Bio Pictures

    The Value of Living Foods

    More and more people are eating living food because of the way it makes them feel. We talked to David Cote of Cruedessence and Rise Kombucha to understand why.


    We appreciate your support

    If you believe in the idea of urban farming and wish to help enable this project, please do.  We appreciate your support. Since this is a crowd funding project, it will only go forward if we reach our funding goal. To do so, we need the support of people like you. If we can help you communicate this project any better, or you'll be doing an article on it, please let use know.

    Stay in the Loop

    Stay tuned for more free-cycling adventures & inventions.